The Milan headquarters of DS Group is home to the laboratory where we convey the new dynamics of customer experience, digitizing sales activities. The Digital Boutique, dedicated to the Fashion & Luxury sector and the in-store experience, is an immersive environment featuring solutions and services that support retailers in omni-channel customer consultancy.
Digital Boutique. The evolution of customer experience.
The genesis of the store of the future
The Digital Boutique project was curated by interior designers specialized in Shop Design, in collaboration with the creative management team as well as a team of dedicated software developers. We had a clear goal: creating a perfect synergy between the dynamics of retail and digital technologies.
An innovative journey
At Digital Boutique, every aspect is focused on the customer and their journey. From entering the store, to brand experience, product selection and try on all the way to payment: the customer experience designed by DS Group revolutionizes sales standards in the Fashion sector.
Consultancy and support
Digital Boutique technology also supports in-store staff. Each Sales Assistant becomes an omnichannel customer consultant, remaining at their disposal throughout all stages of the experience (online and offline).
Distance Sales is a new assisted and customized purchasing dynamics, the best of the shopping experience halfway between a physical store and an e-commerce.
Convenient and efficient interaction
A new digital selling ceremony for your brand that does not replace but rather supplements what takes place in-store. A unique and convenient customer experience.
Endless Aisle
Sales assistants can display the entire catalogue, access additional and digital information and create ad hoc looks for the customer.
Payment and delivery
The Distance Sales process ends with online payment and home delivery or pick up at the customer’s store of choice.